Why Fromm

For five generations, we have been dedicated to providing exceptional foods to pet families everywhere. It’s a product of dedication, hard work, innovation, and extreme care.

Family Owned & Operated

For 5 Generations

Fromm Family Foods is a fifth-generation family-owned-and-operated pet food company based in Wisconsin. Since 1904, our family has maintained a tradition of quiet innovation dedicated to the health and nutrition of animals. In the 1930s, we developed the first canine distemper vaccine. By 1949, we had introduced the concept of premium pet food to the world by pioneering the process of cooking meat and grain together to create the dry kibble food that is so popular today.


Though our company was founded at the turn of the 20th century, the Fromm and Nieman families have been related by marriage and business since the mid-1800s. Tom, Kathy, Bryan, and Dan Nieman proudly represent the fourth and fifth generations of a business born in Wisconsin in 1904.

The home Joachim Nieman built on Pigeon Creek in Ozaukee County, WI in the 1850s

family History

A Wisconsin family of young entrepreneurs with an American dream.

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premium Ingredients

Purpose-driven ingredients from vetted suppliers delivered to our family owned-and-operated production facilities in our home state of Wisconsin.

  • High quality meat & fish
  • Wisconsin cheese
  • Pre and probiotics
  • Farm fresh produce
  • Whole grains
Premium Ingredients

meticulous Preparation

We own and operate two dry food and treat manufacturing facilities in our home state of Wisconsin — located in Mequon and Columbus, as well as wet food cannery, located in Eden, Wisconsin. Every bag and can of Fromm dog and cat food originates from one of these facilities. Owning and operating our plants allows us to have full control over the quality and safety of the products we produce. This encompasses everything including, sanitation and pest control, facility maintenance, employee training, sourcing of ingredients, in-house lab analysis, preparation of meat and produce, formulation and blending, processing, packaging, warehousing and distribution.

  • Hands-on production process
  • Optimized for quality, not quantity
  • Highly trained operators

uncompromising Safety

Part of the overall commitment we have to you — the pet parent— and to your pet is our dedication to producing high quality, safe and consistent pet foods. We have made food safety our highest priority and have implemented HACCP (Hazard Analysis & Critical Control Points) programs in our manufacturing plants. HACCP is a comprehensive preventative program used to identify vulnerabilities and establish documented controls to alleviate the potential issue.

  • Approved supplier program
  • On-site raw ingredient testing
  • On-site in-process testing
  • Accredited third party finished goods testing

satisfaction Guarantee

We stand behind every product we make with a money back guarantee. If you or your pet are not completely satisfied, we'll make it right or give you your money back.

community Outreach

Strengthening local communities through neighborhood pet shops and supporting amazing causes like Southeastern Guide Dogs, Police K-9s, and more.

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