Well Bred in Chester, founded in 2001, is the oldest NJ pet boutique. In 2013 we decided to focus on what makes the biggest difference in our pets' lives - healthy, species appropriate nutrition. Our mission is to make sure all neighborhood pets have access to healthy nutritious foods. This is our passion and whatever we offer you, is not because we were instructed to do it by the corporate (we don’t have a corporate to tell us what to do!) nor because make better margin on those products. It’s because we think it’s a right healthy choice for your pet! We not only sell what is popular but we do monitor market to make sure we work only with ethical manufacturers who put in the food quality ingredients and who do what they say they would do.