Why Fromm?

Because caring more matters – and has for five generations and counting. It starts with a dedication to providing exceptional foods to pet families everywhere. It's a driving force to do things better; to discover new products that bring health, happiness and wellness to our beloved four-legged family members. And caring more means a hands-on family, from the top office to the factory floor, sweating the smallest details and setting the highest standards, so our proud reputation for innovation, value and quality lives on for generations to come.

Bryan, Kathy, Tom, Dan, and Alanna Nieman

A Proud Family Legacy

For 5 Generations

When your name is on the line, everything down to the last detail has to be right. That’s why since 1904 – through five generations – there has been family deeply involved in everything from the kitchens and factory floor to the decisions that run the company. And the Fromm and Nieman families go back in marriage and business together even further – to the 1880s.

Today, Tom, Kathy, Bryan, and Dan Nieman proudly represent the fourth and fifth generations of a family business that’s still focused on new and better ways to add health and happiness to the next generation of pets and pet families everywhere.

The home Joachim Nieman built on Pigeon Creek in Ozaukee County, WI in the 1850s

family History

A Wisconsin family of young entrepreneurs with an American dream.

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premium Ingredients

Purpose-driven ingredients from vetted suppliers delivered to our family owned-and-operated production facilities in our home state of Wisconsin.

  • High quality meat & fish
  • Wisconsin cheese
  • Pre and probiotics
  • Farm fresh produce
  • Whole grains
Premium Ingredients

meticulous Preparation

We own and operate two dry food and treat manufacturing facilities in our home state of Wisconsin — located in Mequon and Columbus, as well as wet food cannery, located in Eden, Wisconsin. Every bag and can of Fromm dog and cat food originates from one of these facilities. Owning and operating our plants allows us to have full control over the quality and safety of the products we produce. This encompasses everything including, sanitation and pest control, facility maintenance, employee training, sourcing of ingredients, in-house lab analysis, preparation of meat and produce, formulation and blending, processing, packaging, warehousing and distribution.

  • Hands-on production process
  • Optimized for quality, not quantity
  • Highly trained operators

uncompromising Safety

Part of the overall commitment we have to you — the pet parent— and to your pet is our dedication to producing high quality, safe and consistent pet foods. We have made food safety our highest priority and have implemented HACCP (Hazard Analysis & Critical Control Points) programs in our manufacturing plants. HACCP is a comprehensive preventative program used to identify vulnerabilities and establish documented controls to alleviate the potential issue.

  • Approved supplier program
  • On-site raw ingredient testing
  • On-site in-process testing
  • Accredited third party finished goods testing

satisfaction Guarantee

We stand behind every product we make with a money back guarantee. If you or your pet are not completely satisfied, we'll make it right or give you your money back.

community Outreach

Strengthening local communities through neighborhood pet shops and supporting amazing causes like Southeastern Guide Dogs, Police K-9s, and more.

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