Because Caring More Matters...
For five generations the Fromm family has been providing exceptional foods for pets, discovering products that promote health and happiness, and a hands-on family commitment to quality at every level. Our dedication to innovation, value, and high standards ensures our legacy endures for generations.
High-quality protein
Simply complete & balanced
Family-made
100% satisfaction guaranteed
It Starts with the Best Ingredients
Our farming roots go back more than a century. In that time, we’ve grown and produced many of our own ingredients, not because it was easy, but because gave us a better product. Our recipes require purpose-driven ingredients delivered to our family owned-and-operated production facilities in our home state of Wisconsin. Our vetted suppliers are trusted, carefully selected, and held to the same high standards we demand of ourselves. The reason is simple: Because in the end, like all farmers, we’re feeding family.
High quality meat & fish
Wisconsin cheese
Pre and probiotics
Farm fresh produce
Whole grains
Prepared with Extraordinary Care
When doing things the right way is the only option, you have to do it yourself. That’s why we own and run three of our own facilities right here in Wisconsin. It gives us total control of the process and allows us to maintain our own exceptional standards of quality and safety. That means every bag and can of our cat and dog food comes from a place where we control every aspect of the process, and can guarantee a food that is prepared with extraordinary care.
Our relentless attention to process gives us complete control over:
Sourcing of ingredients
Formulation and blending
Preparation of meat and produce
Facility maintenance and sanitation
Employee training
In-house laboratory analysis
Packaging, warehousing and distribution
In-house, home grown customer service
Safety You Can Trust
As a family business with a legacy of doing things right, we respect the trust that pet families place in the foods we prepare. We have exhaustive systems in place to ensure quality, consistency and uncompromising integrity. That means putting in extra effort, with stringent safety measures employed at every stage of our production process to keep our products safe, reliable and nutritious.
Approved supplier program
On-site raw ingredient testing
On-site in-process testing
Accredited third party finished goods testing
HACCP (Hazard Analysis & Critical Control Points) protocol
A Proud Family Legacy
When your name is on the line, everything down to the last detail has to be right. That’s why since 1904 – through five generations – there has been family deeply involved in everything from the kitchens and factory floor to the decisions that run the company. And the Fromm and Nieman families go back in marriage and business together even further – to the 1880s.
Today, Tom, Kathy, Bryan, and Dan Nieman proudly represent the fourth and fifth generations of a family business that’s still focused on new and better ways to add health and happiness to the next generation of pets and pet families everywhere.
Strengthening Our Communities
We help families “shop local” with a firm commitment to neighborhood pet shops nationwide. Equally importantly, we also created our own “Fromm Give Back” program that gives help and support to Dogs Inc, as well as many other local and national organizations that promote pet rescue, adoption and service.
Family owned & operated for 5 generations
