Welcome to EarthWise Pet, with two Madison locations! We invite you to stop in and treat yourself and your pet to a unique pet store experience! You’ll find a clean and inviting space with healthy all-natural products, a self-service dog wash, and a full-service grooming salon for your dog’s grooming needs. We’re friendly, knowledgeable, ready to provide exceptional service, and passionate about keeping pets happy and healthy!
Our exceptional groomers will treat your dog like one of their own and take great care to make your dog’s experience as comfortable as possible. We undergo many steps to provide a clean, safe, and low-stress grooming experience for your dog. For example, we do not use cage dryers for the safety and well-being of your dog. We also do not block schedule, which minimizes the time your dog spends in the salon. We only use high-quality shampoos and conditioners with no harsh chemicals, which are better for your dog’s coat and the environment. Finally, our groomers will meet with you to personalize your grooming experience and make sure we meet you and your dog’s needs.
Do you have a dirty dog and prefer to bathe them yourself? You'll love our convenient self-service dog washes. We provide the shampoo, dryer, towels, and clean up afterward!
We strive to support our pet community by hosting, sponsoring, and donating to a variety of pet-focused causes. Some of the local groups we support include 9 Lives Rescue, Capital K9s, Czar’s Promise, and Fetch WI Rescue.
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We feature all-natural foods and treats for your dogs. We recommend biologically appropriate diets when possible and offer a variety of frozen-raw and freeze-dried raw foods that most closely resemble the ancestral diets of dogs. We also offer several high quality dry and wet food brands that have no artificial colors, fillers, by-products, chemical preservatives, or other nasty stuff. Plus, we carry bone broth, goat’s milk, and other nutritional supplements to give your pet the nutritional boost they need.
Your dogs will love our expansive selection of natural chews and treats, many of them from Wisconsin producers. We also offer a variety of fun and unique toys, puzzles, collars, leashes, harnesses, crates, beds, and other accessories for your dog.
Are you looking for something we don’t stock? Ask us to special order! If we can find it, it often arrives within a couple of days.
A time-tested family recipe
Recklessly crunchy dog treats
Gourmet dog food & treats
A holistic approach to complete nutrition
Help maintain gut regularity
Complete and balanced pâté recipes
Cracker snacks for dogs
We feature all-natural foods and treats for your cats. We recommend biologically appropriate diets when possible and offer a variety of frozen-raw and freeze-dried raw foods that most closely resemble the ancestral diets of cats. We also offer several high quality dry and wet food brands that have no artificial colors, fillers, by-products, chemical preservatives, or other nasty stuff. Plus, we carry bone broth, goat’s milk, and other nutritional supplements to give your pet the nutritional boost they need.
Your cats will love our selection of treats and toys We offer a variety of fun and unique toys, collars, leashes, harnesses, crates, and other accessories for your cat.
Gourmet cat food
A holistic approach to complete nutrition
The Purrrrrfect Way to Treat Your Cat
For those with small furry animals, such as hamsters, gerbils, rats, and rabbits, we offer a small selection of the necessities, including food, hay, and bedding. For your wild birds, we carry a premium line of birdseed made here in Wisconsin.
