Because caring more matters – and has for five generations and counting. It starts with a dedication to providing exceptional foods to pet families everywhere. It's a driving force to do things better; to discover new products that bring health, happiness and wellness to our beloved four-legged family members. And caring more means a hands-on family, from the top office to the factory floor, sweating the smallest details and setting the highest standards, so our proud reputation for innovation, value and quality lives on for generations to come.
For 5 Generations
When your name is on the line, everything down to the last detail has to be right. That’s why since 1904 – through five generations – there has been family deeply involved in everything from the kitchens and factory floor to the decisions that run the company. And the Fromm and Nieman families go back in marriage and business together even further – to the 1880s.
Today, Tom, Kathy, Bryan, and Dan Nieman proudly represent the fourth and fifth generations of a family business that’s still focused on new and better ways to add health and happiness to the next generation of pets and pet families everywhere.
The home Joachim Nieman built on Pigeon Creek in Ozaukee County, WI in the 1850s
Our farming roots in Wisconsin started on our pioneer farm in 1852 and are still active to this day. In that time, we’ve learned a great deal about the diligence and dedication it takes to grow and raise foods worthy of the family table. All of our recipes require high quality ingredients, so our suppliers are trusted, carefully selected, and held to the same high standards we demand of ourselves. The reason is simple: Because in the end, like all farmers, we’re feeding family.
When doing things the right way is the only option, you have to do it yourself. That's why we own and run our own production facilities right here in Wisconsin. It gives us total control of the process and allows us to maintain our own exceptional standards of quality and safety. That means every bag and can of our cat and dog food comes from a place where we control every aspect of the process and can guarantee a food that is prepared with extraordinary care. Our relentless attention to process gives us complete control over:
As a family business with a legacy of doing things right, we respect the trust that pet families place in the foods we prepare. We have exhaustive systems in place to ensure quality, consistency, and uncompromising integrity. That means putting in extra effort, with stringent safety measures employed at every stage of our production process to keep our products safe, reliable, and nutritious.
We stand behind every product we make with a money back guarantee. If you or your pet are not completely satisfied, we'll make it right or give you your money back.
Strengthening local communities through neighborhood pet shops and supporting amazing causes like Dogs Inc, Police K-9s, and more.
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