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Welcome PetFlow Customers
Change can be stressful, especially when it comes to your pet's routine. With PetFlow closing its doors, we want to assure you that transitioning to a new retailer will be seamless.
For five generations, our family has been entrusted with feeding pets the right way. We’ve set up a few easy, trusted ways for you to keep getting the Fromm recipes your pet loves without missing a meal.
Save $5 on your next online order!
Valid on purchases of $10 or more at GoFromm.com, HollywoodFeed.com, or Incredpets.com
PROMO CODE: PETFLOW
Tap to auto-apply at GoFromm.com, or manually enter code at checkout at Hollywood Feed or Incredible Pets.
Online Autoship Options
If you loved the convenience of having your pet's food shipped on a schedule, we've got you covered. You can easily set up a recurring Autoship order directly from our family at GoFromm, or through our trusted, national partners.
Shop Hollywood Feed Ships from 19 StatesShipping Info
Same-day delivery available
Same Day Delivery Info
Support Your Neighborhood Pet Store
We have always believed in the power of local business. Many neighborhood pet stores in your area carry Fromm and offer their own convenient online ordering, curbside pickup, or local delivery.
Find a Local Store
(Use our locator and look for the "Online Ordering" icon!)
Save $5 at your local store
Receive a printable $5 coupon to use at any of our participating retailers
Your postal code must be a valid US or Canadian postal code
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Need Help Finding the Right Recipe?
If you need help matching the exact food you bought on PetFlow, or if your pet's nutritional needs are changing, our Wisconsin-based customer service and nutrition teams are here for you.
Contact Customer Service
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Why Fromm?
Premium Ingredients
Purpose-driven ingredients from vetted suppliers delivered to our family owned-and-operated production facilities in our home state of Wisconsin.
- High quality meat & fish
- Wisconsin cheese
- Pre and probiotics
- Farm fresh produce
- Whole grains
Meticulous Preparation
We own and operate two dry food and treat manufacturing facilities in our home state of Wisconsin — located in Mequon and Columbus, as well as wet food cannery, located in Eden, Wisconsin. Every bag and can of Fromm dog and cat food originates from one of these facilities. Owning and operating our plants allows us to have full control over the quality and safety of the products we produce.
- Hands-on production process
- Optimized for quality, not quantity
- Highly trained operators
Uncompromising Safety
Part of the overall commitment we have to you — the pet parent— and to your pet is our dedication to producing high quality, safe and consistent pet foods. We have made food safety our highest priority and have implemented HACCP (Hazard Analysis & Critical Control Points) programs in our manufacturing plants.
- Approved supplier program
- On-site raw ingredient testing
- On-site in-process testing
- Accredited third party finished goods testing
A Proud Family Legacy
When your name is on the line, everything down to the last detail has to be right. That’s why since 1904 – through five generations – there has been family deeply involved in everything from the kitchens and factory floor to the decisions that run the company.
Today, Tom, Kathy, Bryan, and Dan Nieman proudly represent the fourth and fifth generations of a family business that’s still focused on new and better ways to add health and happiness to the next generation of pets and pet families everywhere.
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